Apple´s Sexy App Saga Continues

Thursday, February 25, 2010

Yesterday Cult of Mac reported that the App Store would now have an “explicit” category for developers to file their apps under while undergoing the Byzantine vetting process put forth by the Cupertino crowd. Speculation ran rampant that Apple was backtracking on their purge of all things sexy.

However, this talk of an “explicit” category appeared to be short lived as developers all over the world are claiming that this has been removed from iTunes connect, the developer’s portal to managing their apps in the App Store. While Apple has once again offered no explanation it remains to be seen why this feature seems to have had less than a 24 hour lifespan.

Perhaps Apple’s decision to keep Playboy and Sports Illustrated while banning other less reputable developers had angered many people. Thus an explicit category is created for those apps. However, it could be that Apple is still reviewing their new policy they’ve made on sexy apps just days ago. Thus it was pulled until a consensus on sexy apps can be reached within Apple’s top executives.

In all liklihood we will see a return of these apps once Apple nails down a stronger parental control policy.