Apple Sheds Some Light on Sex Ban

Tuesday, February 23, 2010

Apple’s Head of Worldwide Marketing sat down with the New York Times earlier this week in order to shed some light on the reversal of their standing policy that culminated in over 5000 apps being removed from the store.

When pressed for specifics, Mr. Schiller followed with the following:

It came to the point where we were getting customer complaints from women who found the content getting too degrading and objectionable, as well as parents who were upset with what their kids were able to see.

We obviously care about developers, but in the end have to put the needs of the kids and parents first.

It seems as though Apple will not be apologizing to developers but rather will be taking the high ground with it’s customers and explain away its policy reversal as something that simply protects woman and children. He also made it quite clear that Apple has no intention of removing any app that might harm sales given the upcoming release of the iPad. When asked about a seemingly inconsistent policy that has, to date, not affected either Playboy or Sports Illustrated he simply said,

The difference is this is a well-known company with previously published material available broadly in a well-accepted format.

Hooray for the courage that Apple is showing defending its hypocrisy and blatant double standard. I could care less about not being able to download a jiggling boobs app, I just struggle with censorship in this day and age.

This is an article by The Apps Machine.