AT&T Sets the Record Straight on Verizon Ads, Amends its Lawsuit

Friday, November 13, 2009

It looks like AT&T is adding Verizon’s Island of Misfit Toy commercial to its lawsuit against Verizon. AT&T has previously filed a lawsuit with the courts to have the There’s a Map for that commercial removed. But, the Verizon’s assault on AT&T and the iPhone continues.

As you may have known, AT&T’s main complaint over Verizon’s There’s a Map for that commercial is not that they attack AT&T and the iPhone directly, but its 3G coverage comparison may mislead potential and existing customers to believe that AT&T has no wireless coverage of any kind in most of the USA.

AT&T has even released a statement,

To Our Customers:
As the U.S. market leader in wireless data service, we typically don’t respond to competitors’ advertising. However, some recent ads from Verizon are so blatantly false and misleading, that we want to set the record straight about AT&T’s wireless data coverage.

The key facts are:

AT&T’s wireless data coverage reaches 303 million people – or 97% of the U.S. population, where they live and work. Our data coverage consists of 3 different types of technology:

3G. 233 million people or 75% of the population are covered by AT&T’s 3G network, the nation’s fastest.

EDGE. 301 million people or more than 96% of the population are covered by EDGE. With both 3G and EDGE coverage, customers can access the Internet, send e-mail, surf the Web, stream music, download videos, send photos, text, talk and more. The only difference – with some data applications, 3G is faster than EDGE

GPRS. Covers 303 million people, allowing you to talk, text, e-mail and access basic websites optimized for wireless.

AT&T is the #1 network for smartphones, with twice the number of smartphone customers than Verizon, our closest competitor. Some of the reasons include:

Most popular smartphones. Unlike Verizon, AT&T offers the most popular smartphones in the industry.

More wireless apps. Unlike Verizon, AT&T customers have access to more than 100,000 applications, more than with any other wireless company.

Talk and E-mail at the same time. Unlike Verizon, AT&T’s 3G network lets wireless customers simultaneously talk and surf the web or do e-mail.

Fastest 3G in the nation. Unlike Verizon, AT&T has the nation’s fastest 3G network.

Thank you for allowing us to set the record straight. We appreciate your business and will continue to work hard to deliver the best wireless data experience in the industry.
Your AT&T Team

It looks like the battle between the two biggest Ma Bells will continue to intensify. Honestly other than the PC/Mac commercials, I have rarely seen commercials with one company attacking their competitors as vicious as what Verizon had done.