Bing to be the Default Search for iPhone?

Thursday, January 21, 2010

bing Bob Dylan famously sang, “The Times They Are a Changin´¨ This goes without saying but the idea that Apple is presently in talks with Microsoft to make Bing the default search solution for the iPhone is madness.

Or is it?

Once bitter rivals, on par with Alabama and Auburn in college football or Coke and Pepsi, these two are teaming up to take on the juggernaut that is Google.

Frankly, as many have said, Microsoft has become a pawn in Apple´s growing feud with Google. And it makes sense. Google needs Apple more than Apple needs Google.

Google at present controls online advertising and Apple wants this to change, pure and simple. This is strictly money here, and Apple is in all likelihood simply stalling with Bing, until they can launch their own native app to cover mobile search and its huge revenue stream. Another reason to switch to Bing could be that Microft is offering a big payout to have iPhone’s default search switched to Bing.

But really is this a big deal? No. Unless Apple plans on blocking Google, a move that would prove disastrous, you would simply have to change your Safari settings reverting back to Google once.

There is no question these former friends´ relationship has grown somewhat frosty. But between Apple´s refusal of Google´s Voice and Latitude apps, as well as Google´s entry into the mobile market with its (open-source) mobile OS as well as their first phone, the Nexus One, it was simply a matter of time.

Still, playing nice with Microsoft?

The is an article by The Apps Machine.